If you’ve already written the post in Word and are copying it across then include it. If you’re selling your copywriting and marketing expertise, you want to show you know your stuff.īut social media? I don’t personally see the point. If you already write in HTML or markdown then add it in whilst you’re in there. Don’t risk all that marketing insight and effort. Writing white papers, pitch decks or account based marketing copy? If you’re writing anything that’s got a whopping financial element to it, you need to get it right. But if you’re writing to publish (or self-publish) your work, you need to get it right. And, ideally, we don’t want distractions. If we see something that’s not correct, it’s a distraction. THE POINT?įor those that know the difference between a hyphen, en dash and em dash, it makes it easier to follow the flow of a sentence. So don’t do that either if you don’t want to. But, really? It’s a lot of faffing around for something we consume and scroll past so quickly. You can’t type dashes straight into social media posts either. And I’ve developed my writing style from it. I hardly use them for the web these days as it's more effort. What if you don’t want to mess with HTML or add markdown blocks to your webpage? Instead, you need to write your copy in HTML or markdown and use these codes: There’s no way to add these into your web copy. If you’re writing for the web, you DO need to type in a code to get your dashes. Em dash: symbol #190 or unicode /U+2014/.En dash: symbol #45 or unicode /U+2013/.If you hover over or click on it then it’ll tell you: It’s not always easy to tell which dash is which. Click Symbol in Word or Special Characters in Google Docs. Then copy and paste if you need it again. It’s easier to insert the symbol manually.
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