![]() ![]() But the best part is that you don't have to fly to Finland. You get all the refreshing citrus flavor without the gin. We developed a cocktail-inspired recipe, with all the citrus flavors and wild juniper berries, and made it ready-to-drink from a can. ![]() Bevy Long Drink is our signature spin on this classic. Lysyj continued, "The Long Drink cocktail is Finland's best-kept secret, but it's typically made with gin. Bevy Long Drink is made with an original malt base containing natural flavors and wild juniper berries. While inspired by the traditional cocktail, Bevy Long Drink will be the first Long Drink inspired beverage available in the U.S. The drink was first created when the Finnish government commissioned a refreshing cocktail to serve guests attending the 1952 Summer Olympics in Helsinki. Long Drink is a traditional Finnish cocktail that traditionally consists of gin, grapefruit soda, and tonic. "It's cocktail-inspired, easy to drink, and full-flavored, yet highly refreshing unlike any beer or pre-mixed cocktail out there." That's where Bevy Long Drink comes in," said Lesya Lysyj, The Boston Beer Company's Chief Marketing Officer. "Drinkers are searching for the ultimate in refreshment, but also don't want to sacrifice taste. Bevy Long Drink's initial styles are sweet, tart, refreshingly packed with flavor, and 5.8% ABV. ![]() 8, 2021 The Boston Beer Company today announced the launch of Bevy Long Drink, a new, refreshing beverage inspired by the national cocktail of Finland, the "Long Drink." Bevy Long Drink will hit shelves in early November in two flavors: Sparkling Citrus Refresher and Sparkling Berry Refresher.īevy's new sparkling citrus refresher is made from a delicious and easy-drinking blend of citrus flavors and wild juniper berries for an exceptionally thirst-quenching beverage that's perfect for any occasion. “We know drinkers are searching for the sessionable refreshment but don’t want to sacrifice taste.Nordic-Inspired Sparkling Refresher Hits Shelves Nationwide This November in Two StylesīOSTON, MA Sept. Through Boston Beer Company’s ongoing research and constant innovation, we’ve developed the Bevy Long Drink – easy drinking with an ABV of 5.8%, our take on this Nordic classic packs flavor and a punch – perfect for any occasion. To introduce Finland’s best kept secret to the U.S. we tapped into the mindset of the happiest country on earth,” explains Lesya Lysyj, Chief Marketing Officer, Boston Beer Company. “Finnish Summers” helps drinkers warm up to the Long Drink with the coolest campaign everĬreated in partnership with TBWA\Helsinki, the Bevy Long Drink launch campaign, Finnish Summers shines a light on the enigmatic realities of Nordic life. Because let’s face it, Finnish summer and winter are pretty much the same even though they land on different months – or as traditional native irony puts it, “yes, the Finnish summer is short, but luckily there’s not too much snow.” Golfing in the snow, sunbathing under the Northern Lights and a pool party around an ice-fishing hole are twists on traditional Finnish summer activities on display in the new campaign rolling out this spring. Nearly 4,000 miles and 7-hours separate the Bevy Long Drink team at Boston Beer Company from the creative minds at TBWA\Helsinki, but no distance is too great to tell the story of this Nordic-inspired refresher. “We want drinkers to be swept away to a Finnish wonderland with every pure and crisp sip of Bevy Long Drink. Working with a Finland-based agency like TBWA\Helsinki for the launch campaign allowed us to authentically tap into the Nordic state of mind and translate that into something US drinkers will love,” says Lysyj. ![]()
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